Madison WI is Wisconsin's state capital and home to the University of Wisconsin-Madison, with a population of approximately 278,001 in 2024, a median household income of $78,050, and a school district rated B+ by Niche. Built on an isthmus between Lake Mendota and Lake Monona, Madison combines a major research university, state government, and a growing tech and healthcare economy with dozens of distinct, walkable neighborhoods, from the historic downtown core to lakeside residential streets.
Buyers exploring Madison WI homes for sale will find a mature, competitive market shaped by the city's density and university presence. Median sold prices reached approximately $444,708 through mid-2026 (Redfin), up 2.4% year-over-year, with homes moving in a median of 42 days. At $249 per square foot citywide, Madison commands a premium over surrounding Dane County suburbs, though pricing varies sharply by neighborhood, from around $410,000 on the East Side to $580,000-plus downtown and in the most established near-west-side streets.
Madison WI Real Estate: Quick Facts | Detail |
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Community Overview | City of Madison, Dane County, WI; population 278,001 (2024, DataUSA); Wisconsin's state capital; home to UW-Madison, enrollment topped 50,662 in fall 2023; built on an isthmus between Lake Mendota and Lake Monona; Dane County Regional Airport (MSN) ~6.9 miles northeast of downtown |
Market Data (2025-2026) | Median sold price: $444,708 (Redfin, June 2026, +2.4% YOY); price per sqft: $249 (Redfin, -3.5% YOY); median DOM: 42 days (Redfin) |
Price by Neighborhood | Downtown Madison / Isthmus: $581,798 median, $423/sqft; Near West Side (Vilas-Dudgeon-Monroe, Hilldale-Midvale): $674,765 median, $506/sqft; Near East Side (Tenney-Lapham, Marquette, Schenk-Atwood): $410,000 median, $232/sqft; North West Madison: $502,825 median, $246/sqft; Affordable entry points (Eastmorland, Allied-Dunn's Marsh, Emerson East, Meadowood, Eken Park): priced below the citywide median |
Demographics | Median HH income: $78,050 (DataUSA, 2024, +1.4% YOY); homeownership rate: 46%; poverty rate: 16.4% (elevated in part by the large student population); racial composition: White (non-Hispanic) 69.4%, Hispanic 9.4%, Asian 8.0%, Black 7.2% (DataUSA) |
Major Employers & Commute | UW-Madison and State Capitol (downtown); Epic Systems (Verona): 20-25 min off-peak from downtown/near east side, 25-30 min from the west side/Middleton, +10-15 min at rush hour; Dane County Regional Airport (MSN): ~6.9 miles northeast of downtown, 2.44M annual passengers |
New Construction | Madison is a largely built-out, infill market rather than a new-construction market; most active new-home communities in the broader "Madison area" search radius sit in surrounding suburbs (Verona, Fitchburg, Waunakee, Sun Prairie), not within Madison's city limits (NewHomeSource, 2026) |
Recreation and Events | Dane County Farmers' Market on the Square (Sat/Wed, ~220 vendors); Memorial Union Terrace (free live music, UW campus); Art Fair on the Square (~400 artists, ~200,000 visitors); Great Taste of the Midwest; Taste of Madison; Brat Fest; Olbrich Botanical Gardens; UW Arboretum (17+ miles of trails); Henry Vilas Zoo (free admission) |
Overview
Madison WI draws buyers who want a genuinely urban lifestyle without leaving Dane County's broader ecosystem of jobs, schools, and outdoor access. The city's economy is anchored by state government, UW-Madison, whose enrollment topped 50,600 in 2023, and a growing base of health-tech and biotech employers, giving it a different economic profile than the surrounding bedroom communities. Two lakes, Mendota and Monona, wrap the isthmus and shape both the geography and the lifestyle, with public terraces, beaches, and trails woven directly into the urban core.
Madison Metropolitan School District serves 25,155 students and carries a Niche B+ overall grade, ranking #74 of 366 Wisconsin districts, with an 86% graduation rate. Because MMSD covers such a large and varied city, school quality differs meaningfully by attendance area. West High School and Vel Phillips Memorial High School each carry a Niche A grade, while East High School (B+, ranked the most diverse public high school in the state) and La Follette High School (B) round out the district's four comprehensive high schools. Buyers should confirm attendance boundaries for any specific address before assuming a district-wide rating applies.
Beyond jobs and schools, Madison's identity rests on a dense calendar of civic and cultural life: the Dane County Farmers' Market on the Square, one of the country's largest producer-only markets, live music at the Memorial Union Terrace, and major annual events like the Art Fair on the Square and Taste of Madison. That combination of urban density, lake access, and cultural programming is not something the surrounding suburbs can replicate, and it's the core of Madison's appeal to buyers willing to pay a premium over Sun Prairie, Sauk City, or other outlying communities.
Neighborhoods
Madison is a large, built-out city with dozens of distinct neighborhoods rather than a handful of named subdivisions, so buyers researching houses for sale in Madison Wisconsin should think in terms of geographic segments and price tiers instead of a short list of developments.
Downtown and the surrounding isthmus, including Mansion Hill's 19th-century homes near James Madison Park and the redeveloped East Washington Avenue corridor, command the city's highest per-square-foot prices.
This segment is dominated by condos, historic homes, and new high-rise units within walking distance of the Capitol Square, UW campus, and the Memorial Union Terrace.
The near west side, anchored by the Vilas-Dudgeon-Monroe area near Henry Vilas Zoo and UW hospitals, and the Hilldale-Midvale corridor near Hilldale Mall, is Madison's most established high-end market, with lakeside streets, mature tree canopy, and walkable access to Monroe Street's shops and restaurants.
A recent 14.6% year-over-year price swing here likely reflects a small, low-volume sample rather than a genuine market shift, and shouldn't be read as a cooling trend.
The near east side covers some of Madison's most walkable, character-driven neighborhoods: the bohemian Williamson-Marquette (Willy Street) corridor, Tenney-Lapham's bungalows near Tenney Park, and the revitalized Schenk-Atwood-Starkweather-Yahara area with its breweries and the historic Barrymore Theatre.
This is generally Madison's mid-priced, high-demand segment for buyers who want walkability and a strong sense of neighborhood identity.
North west Madison offers a somewhat more suburban-feeling, mid-priced alternative within city limits, with larger lots and newer housing stock than the isthmus neighborhoods, while still inside MMSD boundaries.
This segment appeals to buyers who want city-limit convenience without the density and premium of the isthmus or near west side.
For buyers prioritizing affordability, local agents point to Eastmorland (east side), Allied-Dunn's Marsh and Meadowood (southwest side), Emerson East (near east side), and Eken Park (north side) as Madison's most accessible entry points, generally priced below the citywide median.
These neighborhoods vary widely in housing age and condition, so buyers should budget for updates on older housing stock.
Lifestyle
Dane County Farmers' Market and Downtown Culture
The Dane County Farmers' Market on the Square runs Wednesdays and Saturdays and draws roughly 220 vendors selling Wisconsin-grown produce, meats, and cheeses around the Capitol Square, making it one of the largest producer-only farmers' markets in the country.
Live music returns to the Memorial Union Terrace each spring, with free outdoor performances multiple nights a week through the summer season on UW's lakefront campus.
Major Festivals
Madison's festival calendar includes the Art Fair on the Square each July, drawing over 400 artists and nearly 200,000 visitors, the Great Taste of the Midwest craft beer festival at Olin Park, and Taste of Madison each September with 90-plus food vendors.
The Memorial Day weekend Brat Fest and Dane Dances, free Friday-evening music and dancing on the Monona Terrace rooftop each August, round out the summer calendar.
Lakes, Gardens, and Green Space
Madison's isthmus setting between Lake Mendota and Lake Monona puts kayaking, boating, and lakefront parks within reach of most neighborhoods. Olbrich Botanical Gardens offers 16 acres of outdoor gardens plus a tropical conservatory.
The UW Arboretum contains more than 17 miles of trails through restored prairies and woodlands, and the Henry Vilas Zoo offers free, year-round admission.
A University and Capital City Identity
Madison's identity is built on its dual role as Wisconsin's seat of government and home to UW-Madison, one of the country's largest public research universities, with enrollment surpassing 50,600 students in 2023.
That combination gives the city a younger median age, a dense concentration of cultural and civic programming, and an economic base that's more diversified than the surrounding suburbs, though it also means demographic figures like poverty rate are shaped in part by the large student population.
Market
Madison's market reflects a large, built-out city rather than a fast-growing suburb: median sold prices reached approximately $444,708 (Redfin, June 2026), up a modest 2.4% year-over-year, while price per square foot actually declined 3.5% to $249. Homes are moving in a median of 42 days.
Pricing varies far more by neighborhood in Madison than in smaller surrounding communities. Downtown and the near west side command $420-plus per square foot, while the east side and more affordable entry-point neighborhoods run well below the citywide average. Unlike Sun Prairie or Sauk City, Madison is not primarily a new-construction market: the vast majority of active new-home communities in the "Madison area" search radius are actually located in surrounding suburbs like Verona, Fitchburg, and Waunakee, not within Madison's city limits.
~$444.7K
Median Sold Price
$249/sqft
Median Price / Sq Ft
42 Days
Median Days on Market
+2.4% YOY
Home Value Growth
$78K
Median HH Income
Getting Here
Dane County Regional Airport (MSN)
Dane County Regional Airport sits about 6.9 miles northeast of downtown Madison and served roughly 2.44 million passengers, with nonstop service to cities including Washington D.C., Boston, New York, Tampa, and Fort Myers.
An $85 million South Terminal expansion opened in 2023, and the airport applied for international-airport designation in February 2025, which would eventually enable direct international flights and customs processing.
Commuting to Epic Systems and Verona
Epic Systems, one of the region's largest employers, sits in Verona southwest of Madison. Commute times vary significantly by neighborhood: downtown and near-east-side residents should expect 20 to 25 minutes off-peak, with 10 to 15 minutes added at rush hour.
West-side and Middleton-area residents see similar 20-minute off-peak drives that stretch to 25 to 30 minutes during the morning commute. The Verona Road interchange, where the Beltline meets Highway 151, is a known bottleneck for this commute.
Getting Around Within Madison
Madison Metro provides public transit throughout the city, and the isthmus geography means many near-downtown neighborhoods are walkable or bikeable to the Capitol, UW campus, and lakefront parks.
Buyers considering a west-side or outlying neighborhood should still test their specific commute at peak hours, since Beltline congestion affects cross-town drives more than distance alone would suggest.
Schools
The Madison Metropolitan School District serves 25,155 students and carries a Niche B+ overall grade, ranking #74 of 366 Wisconsin school districts, with an 86% graduation rate. Because MMSD covers a large, diverse city, quality and character vary meaningfully by attendance area, and buyers should always confirm the specific boundary for any address rather than relying on a district-wide average.
West High School (Niche A)
West High School enrolls 2,222 students in grades 9-12, with a 16:1 student-teacher ratio, and carries a Niche A grade, one of MMSD's two top-rated comprehensive high schools.
Verify current attendance boundaries directly at madison.k12.wi.us, since MMSD's four high schools each draw from specific geographic zones.
Vel Phillips Memorial High School (Niche A)
Vel Phillips Memorial High School enrolls 2,004 students at a 16:1 ratio and, alongside West High School, carries MMSD's top Niche A grade among comprehensive high schools.
Buyers purchasing on the west side should confirm whether an address falls in the West or Memorial attendance zone, since both serve overlapping parts of the city.
East High School and La Follette High School
East High School enrolls 1,643 students at a 16:1 ratio and carries a Niche B+ grade; Niche ranks it the most diverse public high school in Wisconsin, reflecting the near-east and north-side neighborhoods it serves.
La Follette High School enrolls 1,541 students at a 15:1 ratio and carries a Niche B grade, serving Madison's south side. Confirm current attendance boundaries directly at madison.k12.wi.us before finalizing a purchase decision based on school assignment.
Madison WI Real Estate
Flat Fee Pros charges a $1,999 flat fee to list your home, full service with no percentage commission, with broker Lisa Avila bringing 25+ years of experience and $200M+ in Wisconsin sales. In a Madison market where transactions approach $444,708 at median, and run well above that downtown or on the near west side, that fee structure puts thousands back in your pocket at closing.
Whether you're buying your first home, upgrading to a lakeside property, or exploring Madison WI homes for sale, Flat Fee Pros provides the local expertise you need to make informed decisions. Reach out for a no-obligation conversation, no catch, just honest guidance and transparent pricing.
Median sold prices in Madison reached approximately $444,708 (Redfin, June 2026), up 2.4% year-over-year, at $249 per square foot citywide. Prices vary sharply by neighborhood, from around $410,000 on the East Side to $580,000-plus downtown and on the near west side.
Downtown Madison and the isthmus offer the city's highest-density, highest-priced condos and historic homes. The near west side (Vilas-Dudgeon-Monroe, Hilldale-Midvale) is Madison's most established high-end market, the near east side (Tenney-Lapham, Marquette, Schenk-Atwood) offers walkable mid-priced character homes, and neighborhoods like Eastmorland, Allied-Dunn's Marsh, Meadowood, and Eken Park offer the city's most affordable entry points.
Dane County Regional Airport is about 6.9 miles northeast of downtown Madison. Epic Systems in Verona is roughly a 20-to-25-minute drive from downtown off-peak, extending to 30-plus minutes during rush hour depending on neighborhood and route.
Madison is served by the Madison Metropolitan School District, rated B+ by Niche and ranked #74 of 366 Wisconsin districts, with 25,155 students and an 86% graduation rate across four comprehensive high schools: West and Vel Phillips Memorial (both Niche A), East (B+), and La Follette (B).
The primary drivers are urban density, lake access, and the university and state-government economic base that surrounding suburbs don't have. At a median near $444,708, Madison carries a premium over communities like Sun Prairie or Sauk City, but offers walkable neighborhoods, year-round cultural programming, and direct access to UW-Madison and downtown state jobs that a longer commute can't replicate.
Flat Fee Pros | Dane County, WI
Browse current Madison listings or connect with Lisa Avila to discuss pricing, neighborhoods, the school district, or the commute to Epic and the Capitol. Flat Fee Pros delivers full-service expertise at a price that keeps your equity where it belongs.
275,568 people live in Madison, where the median age is 31.8 and the average individual income is $48,557. Data provided by the U.S. Census Bureau.
Total Population
Median Age
Population Density Population Density This is the number of people per square mile in a neighborhood.
Average individual Income
There's plenty to do around Madison, including shopping, dining, nightlife, parks, and more. Data provided by Walk Score and Yelp.
Explore popular things to do in the area, including The Boathouse, Stop N Shop, and Slide - Gourmet Sliders.
| Name | Category | Distance | Reviews |
Ratings by
Yelp
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| Dining · $$ | 0.15 miles | 178 reviews | 2.9/5 stars | |
| Dining | 0.48 miles | 0 reviews | 0/5 stars | |
| Dining · $ | 0.59 miles | 2 reviews | 2/5 stars | |
| Dining · $$ | 0.61 miles | 1 review | 4/5 stars | |
| Dining | 0.61 miles | 0 reviews | 0/5 stars | |
| Dining · $$ | 0.68 miles | 924 reviews | 4.3/5 stars | |
| Active | 0.47 miles | 0 reviews | 0/5 stars | |
| Active | 0.5 miles | 0 reviews | 0/5 stars | |
| Active | 0.51 miles | 1 review | 4/5 stars | |
| Active | 0.59 miles | 1 review | 5/5 stars | |
| Active | 0.61 miles | 3 reviews | 2.3/5 stars | |
| Active | 0.68 miles | 0 reviews | 0/5 stars | |
| Active | 0.68 miles | 0 reviews | 0/5 stars | |
| Nightlife | 0.45 miles | 0 reviews | 0/5 stars | |
| Nightlife | 0.66 miles | 0 reviews | 0/5 stars | |
| Beauty | 0.45 miles | 0 reviews | 0/5 stars | |
| Beauty | 0.46 miles | 0 reviews | 0/5 stars | |
| Beauty | 0.52 miles | 1 review | 5/5 stars | |
| Beauty | 0.52 miles | 2 reviews | 5/5 stars | |
| Beauty | 0.52 miles | 1 review | 5/5 stars | |
| Beauty | 0.55 miles | 0 reviews | 0/5 stars | |
| Beauty | 0.57 miles | 1 review | 5/5 stars | |
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Madison has 125,787 households, with an average household size of 2.09. Data provided by the U.S. Census Bureau. Here’s what the people living in Madison do for work — and how long it takes them to get there. Data provided by the U.S. Census Bureau. 275,568 people call Madison home. The population density is 3,463 and the largest age group is Data provided by the U.S. Census Bureau.
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